Google AdWords Programs: Out With The Old, In With The New
As SEO (search engine optimization) specialists it is important that we are always abreast of all things online, especially when it comes to Google. Everyday innovative ideas come to the forefront,...
View ArticleOffline vs. Online Advertising
A recession is generally seen as a bad time. Jobs are lost, banks loan less, and, as the consumer tightens his or her belt, businesses start to suffer. Generally businesses try to counteract the...
View ArticleITS Africa Online Marketing Success
Integrated Technical Services known, as ITS Africa, is a well-known industrial and commercial cleaning equipment supplier in South Africa with a large customer base. The company is also a distributor...
View ArticleClick Fraud And How It Affects Advertisers, Google And Publishers
Click fraud costs the advertiser loss of income and also increases the cost of Internet marketing. Advertisers monitor clicks and adjust their marketing spending accordingly. The price per click is...
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